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Media kit · August 2026

89,622,817 views. One man. A phone.

I'm Ryan Perez — autistic, ADHD, dyslexic, diagnosed at 40. I make short video about disability, neurodivergence and the culture it collides with. Not inspiration. Infrastructure.

Every number in this document comes from a platform analytics export, not an estimate.

89,622,817
Documented views
248,710
Followers, 4 platforms
12,300,000
Best single video
1,484
Posts published
01 — The portfolio

Four platforms, five years, every number exported.

Since 2020

TikTok

Followers86,689
Measured views80,438,240
Lifetime likes2,604,013
Posts797

16 videos over 1M views account for 67,100,000 of it. Short, original-sound, dyslexia-demonstration video is the format that breaks.

4 accounts

Instagram

Followers99,265
Views, 90 days2,454,771
Viewers, 90 days1,132,337
Posts, 90 days64

Digital Stem Cell is the working account: 45,000 followers, 2,454,771 views last quarter. Bow Tie Kreative is Canada-first — the only commercial audience in the set.

Since 2009

YouTube

Subscribers10,756
Lifetime views5,306,177
Watch time132,200 hrs
Videos25 + shorts

132,200 hours watched. 62% of the audience is 18–34 — a decade younger than the Instagram base, and the only long-form surface I own.

Verified profile

Facebook

Followers52,000
Views1,423,629
Engagement108,067
WindowMar 25 – Aug 26

A 52,000-follower verified profile I have barely worked — and it still returned 1.4 million views and 108,067 interactions in eighteen months. The clearest upside in the portfolio.

Full distribution footprint
16 connected accounts. Seven platforms.

Every post ships to all of them. The four platforms above are the ones with analytics exports behind them — the rest carry the same content to additional audiences that this document does not count.

TikTok
Measured
Instagram
Measured · 4 accounts
YouTube
Measured
Facebook
Measured
LinkedIn
Active · uncounted
Threads
Active · uncounted
X
Active · uncounted

Follower counts are summed from each platform's own reporting, which is why the total reads 248,710 rather than the 231,100 my scheduling dashboard shows — that tool does not track every account. Instagram also surfaces reels onto Facebook, so a portion of the two Meta figures may describe the same viewer twice; totals here are additive and stated as such rather than deduplicated. LinkedIn, Threads and X carry the same content and are not counted at all.

02 — Instagram, last 90 days

2,454,771 views in a single quarter.

28 May → 24 August 2026, from Instagram's own Insights export. 64 posts. 55 of them video.

Reels carried 78% of it. There is no case in this data for a photo post.

2,454,771
Views
1,132,337
Unique viewers
147,201
Interactions
17,174
Profile visits
Views by format
Reels1,900,000
Posts564,000
Stories26,000
03 — The engine

Culture stories bring strangers. A disability lens makes them stay.

I sorted 90 days of posts into subject clusters and plotted reach against engagement. The two rankings almost invert — except in one place.

Median engagement rate ↑
64 posts
Amanda Seales
News
Culture
Autism & neuro
Personal
Mutual aid
Comedy
Low reach
Median reach →
High reach
The intersection
13,000 median reach at 9.09% engagement.

Eight posts reading a live mainstream culture story through an autism lens. The only cluster in the top half of both charts. That is the repeatable product.

News → strangers

70% of all reach, second-lowest engagement. A faucet with nothing behind it.

Autism → conversation

12.36% median engagement, the highest of any cluster. Individual posts hit 17.92%.

Both → the ask

A brand message placed in the intersection gets mainstream distribution and a community that answers.

04 — The ceiling

16 videos over a million views. 67,100,000 between them.

83% of my measured TikTok reach sits in the top tail — short, original-sound, dyslexia-demonstration video. I know exactly what detonates, and I have five years of evidence for it.

01Trump wakes himself after an audible moment in a White House briefingNews612,300311,800 viewers
02An 11-year-old walked away from a dayhome in Calgary. It took two weeks to find him.News246,900164,400 viewers
03Amanda Seales has responded — and the autism community is not one voiceSeales33,90022,500 viewers
04Public discourse around self-identification, and who gets to police itSeales25,30018,900 viewers
05Amanda Seales said she was diagnosed with autism. She self-identified.Seales23,30013,400 viewers
06Motown icon Martha Reeves and the rendition that went everywhereCulture19,2008,800 viewers
07What the DSM-5 actually says, and what clinicians do with itAutism9,5005,400 viewers
Instagram, 28 May – 24 Aug 2026 · views / unique viewers
05 — The asset

Reach is a lottery. The community is the asset.

138,152
Comments

On TikTok alone, across 687 measured videos. People argue with me in public and come back.

161,764
Saves

Saved more often than shared. The explainer content gets kept, not just passed along.

125,496
Shares

Every share is a stranger arriving through someone they trust.

17.92%
Peak engagement

A 90-second post on vocal stims. The community content converts hardest.

3.53% engagement across a 687-video, five-year sample — inside TikTok's own healthy band for the 50K–500K follower tier, and not on the strength of one lucky month.

06 — Audience

American, adult, female-leaning, and buying.

Countries
United States70.7%
Canada6.9%
United Kingdom6.7%
Australia2.5%
Germany1.3%
Cities
New York3.7%
London1.6%
Los Angeles1.4%
Philadelphia1.2%
Chicago1.1%
Who they are
59.7%
Women, all accounts
35–54
Peak age band on Instagram
73.2%
Of watch time is mobile
1,132,337
Unique viewers, 90 days
Best window to launch
Mon–Wed
3–6 PM MDT

Instagram's own follower-activity heatmap puts the same three-hour block at the top on all three days. Campaign drops go there. 17,174 profile visits in 90 days say the traffic converts to a look at the bio.

07 — Off-platform

I build bridges between the systems we create and the humans they forget.

Founder of Bow Tie Kreative, Calgary, est. 2013. Three published titles in 2025. The Second Brain — an AI-indexed personal knowledge system now at 446,628 nodes — is the research engine behind everything above.

Stages & press
Jun 2026
CAMH, Toronto
Guest speaker, all-staff EDI session at the Centre for Addiction and Mental Health.
Mar 2026
Empire Life
Corporate keynote.
Sep 2025
Saskatchewan Blue Cross
Bureau-brokered paid keynote, Saskatoon.
2025
Three titles published
Including "I'm Autistic, Bich!" — a survival guide for when you're done pretending to be okay.
2011
Canadian Press wire feature
National feature carried by Global News.
08 — Work with me

Four ways in.

Campaign

Three-post arc

Setup, argument, ask — released across one week inside the Mon–Wed 3–6 PM window. Built for a message that needs more than one exposure to land.

Live

Keynote or panel

Autistic, ADHD, dyslexic, diagnosed at 40. Not a resilience talk — a build manual for the systems that keep missing people like me. Corporate, healthcare and conference audiences.

Advisory

Friction Audit™

I take your product, service or internal process and find where it fails the people it forgot. Findings, evidence and a fix list — from the Second Brain, 446,628 nodes deep.

Full rate card on request — I quote firm within 24 hours against scope, usage rights and exclusivity.

Take it with you

Get the two-page version.

The numbers on this page, condensed to a PDF you can forward. Give an email and it downloads immediately — no rates, no obligation, and you'll hear from me only if you want to.

Prefer to talk first? Contact me instead.

The book

Turn your pain into projects.

Not a resilience memoir. A build manual. Diagnosed autistic, ADHD and dyslexic at 40, I stopped waiting for the systems to accommodate me and started documenting how to build my own. This is that documentation — 234 pages of it.

Pages
234
Age at diagnosis
40
Instant download
$14.99 USD
Turn Your Pain Into Projects — cover