Goose Caboose
You may not need more leads. You may need to recover the ones you already made.
Marketing reports celebrate what enters the funnel and go blind the moment a lead goes quiet. Slow follow-up, disconnected systems, and unowned leads all get treated as separate problems when they are symptoms of one condition — and buying more traffic never fixes it.
A Bow Tie Kreative venture built around one coinage: Intent Debt — the accumulated value of prospects who showed real interest and never got the right next action. A free three-minute scorecard produces a Caboose Score; the full Intent Debt Assessment turns twelve diagnostic questions into a prioritized 30-day recovery plan.
Built to do three things well
The scorecard is the front door
A free, three-minute assessment across five dimensions of follow-through, no credit card, producing a Caboose Score and a risk level before anyone commits to the full engagement.
Every finding is labeled by confidence
Confirmed, Strong Inference, or Hypothesis — opportunity values ship as ranges, not promises, in a category that usually inflates projections.
Fit is stated, not discovered on a call
Built for businesses with real traffic and at least 25 monthly leads; the site says outright who should start elsewhere instead of selling to everyone.
How it works, screen by screen
A guided pass through the product — each step is one real screen and what it is doing for the person using it.
Take the free scorecard
Five scored dimensions of follow-through, no credit card, producing a Caboose Score in about three minutes.
Apply for the full assessment
The team confirms there is enough activity and data for a useful diagnosis first — "if it does not, we say so."
Get a 30-day recovery plan
Twelve diagnostic questions and ten deliverables become a Recovery Priority Matrix and a sample campaign ready to launch.
Designed, built and instrumented by Bow Tie Kreative in Calgary — strategy, UX, engineering and measurement as one system.
Want something like Goose Caboose for your business?
A free consultation. We look at your business and map the system that would move it. Real advice either way.
