Variety Portal
"The most expensive solution is the right solution to the wrong problem."
Ask three consultants about the same problem and each one finds the problem their own service happens to solve — a branding agency finds a brand problem, an automation consultant finds an automation problem. Misdiagnosis creates a predictable wake: more tools, more vendors, more cost, no clear owner.
A business-problem diagnosis and routing service, part of the Bow Tie Kreative family: bring it a symptom — weak leads, a website that is not working, a team dropping the ball — and its Variety Routing Protocol decomposes what is actually happening, explores 216 alternative paths, and recommends the smallest sufficient first move and who should handle it.
Built to do three things well
A 6×6×6 engine, not a hunch
Six interrogatives, six relational modifiers, six quantitative scales explore 216 alternative states before anything gets eliminated against evidence, urgency, cost and reversibility.
Relationships disclosed up front
Variety Portal sits ahead of a family of affiliated companies and says so — one of four stated commitments, alongside diagnostic-first and human-reviewed.
Free scan, escalating only with evidence
A five-minute Problem Route Scan classifies the symptom before anyone pays for the full 216-Path Business Assessment or an Executive Decision Brief.
How it works, screen by screen
A guided pass through the product — each step is one real screen and what it is doing for the person using it.
Describe the symptom
What is happening, what you expected, and what it is costing — the intake that starts the Variety Routing Protocol.
Generate variety, then eliminate
216 alternative states get tested against evidence, urgency, cost, reversibility, capacity and strategic fit.
Get the first move, routed
The recommendation names what should happen first, why, and who should handle it — an affiliated company, a combination, or an outside specialist.
Designed, built and instrumented by Bow Tie Kreative in Calgary — strategy, UX, engineering and measurement as one system.
Want something like Variety Portal for your business?
A free consultation. We look at your business and map the system that would move it. Real advice either way.
