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Case file 06 · Roofing & waterproofing2025

Diaz & Sons Roofing

Proposal read to signed retainer in the same week.

At a glance
Year
2025
Model
Monthly flexi-retainer
Close
Proposal read → signed same week
Market
Airdrie, Alberta
The engagement

The pitch was called "Lighten Your Load" — take IT, web, design and automation off a roofing company's plate entirely. The proposal was read on February 25; the retainer started the same week. Within a month diazroof.ca was transferred, rebuilt and previewed for review. Within three, the Diaz team was booking its own client meetings through a custom-branded Exclusive Appointment Experience built just for them.

What was delivered

The scope, in short

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The book

Turn your pain into projects.

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Pages
234
Age at diagnosis
41
Instant download
$14.99 USD
Turn Your Pain Into Projects — cover